Columbia Honda

1Introduction & Scope

Columbia Honda, located at 1650 Heriford Rd, Columbia, Missouri 65202 ("we," "us," "our," or "Company"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.columbiahonda.com), use our mobile application, contact us by phone or email, visit our dealership in person, or interact with us through SMS, service appointments, financing applications, or trade-in evaluations.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our services. By accessing or using Columbia Honda's website and services, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by it.

2Information We Collect

2.1 Information You Provide Directly

• Contact Forms: Name, email address, phone number, message content
• Appointment Scheduling: Name, phone number, preferred date/time, vehicle information, service type
• Financing Applications: Full legal name, date of birth, Social Security number (partial), employment information, income, credit references, address, phone number, email
• Trade-In Evaluations: Vehicle information (year, make, model, mileage, VIN), condition details, ownership proof
• Service Department: Vehicle information, service history, preferred contact method, payment information
• Parts Inquiries: Name, email, phone, vehicle information, requested parts
• SMS Communications: Phone number, text message content, consent preferences
• Promotional Programs: Name, email, phone, preferences, purchase history

2.2 Information Collected Automatically

• Cookies & Tracking: Browser type, device type, operating system, IP address, pages visited, time spent on pages
• Analytics Data: Traffic patterns, user behavior, conversion data
• Log Files: Access times, referring URL, pages viewed, error reports
• Pixel Tags & Beacons: Confirmation of email opens, click-through tracking

2.3 Information from Third Parties

• Credit Bureaus: Credit scores, credit history, financial background checks
• Vehicle History Services: VIN reports, ownership history, service records
• Marketing Partners: Demographic information, interests, previous purchase history
• Social Media: Information you publicly share on platforms where we advertise

3How We Use Your Information

• Process Transactions: Complete vehicle purchases, financing applications, service appointments
• Provide Services: Schedule appointments, process service requests, manage inventory inquiries
• Communication: Respond to inquiries, confirm appointments, send transactional notifications
• Marketing & Advertising: Send promotional offers, newsletters, follow-up messages (with consent)
• Financing & Credit: Conduct credit checks, assess loan eligibility, manage financing terms
• Trade-In Evaluations: Assess vehicle value, prepare appraisals, determine pricing
• Website Improvement: Analyze user behavior, improve website functionality, enhance user experience
• Fraud Prevention: Detect and prevent fraudulent transactions, protect against unauthorized access
• Legal Compliance: Meet regulatory requirements, respond to legal requests, maintain business records

4Legal Basis for Processing

• Contract Performance: Processing information necessary to fulfill your purchase or service request
• Legitimate Business Interests: Marketing, fraud prevention, website optimization, customer analytics
• Consent: You have explicitly consented to marketing communications or SMS messaging
• Legal Obligation: We are required by law to process your information (e.g., financing regulations, TCPA compliance)

5How We Share Your Information

5.1 Service Providers

We share information with third-party service providers who assist us in operating our website, conducting our business, and serving customers, including payment processors, financing partners, credit bureaus, marketing agencies, email service providers, and website analytics platforms. These service providers are contractually bound to use your information only as needed to provide services to us.

5.2 Legal Requirements

We may disclose your information when required by law, including responses to court orders, subpoenas, government requests, or to protect the rights, privacy, safety, or property of Columbia Honda, our customers, or the public.

5.3 Business Transfers

If Columbia Honda is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice of any such change in ownership or control of your information.

5.4 Non-Personal Information

We may share aggregated, anonymized, or de-identified information (that cannot reasonably be used to identify you) with third parties for marketing, analytics, research, and other purposes without restriction.

6California Consumer Privacy Act (CCPA) & California Privacy Rights Act (CPRA) Rights

If you are a California resident, you have the following rights under the CCPA/CPRA:

6.1 Right to Know

You have the right to request what personal information Columbia Honda collects, uses, shares, and sells. We will provide you with specific pieces of personal information we have collected about you and explain our collection, use, and sharing practices.

6.2 Right to Delete

You can request deletion of personal information we have collected from you, subject to certain exceptions (e.g., information needed to complete transactions, for legal compliance, or to detect fraud).

6.3 Right to Opt-Out of Sale/Sharing

While Columbia Honda does not currently sell personal information for monetary consideration, we do share information with service partners and marketing vendors. You have the right to opt-out of this sharing of your personal information for cross-context behavioral advertising.

6.4 Right to Correct

Under the CPRA, you have the right to request that we correct inaccurate personal information about you.

6.5 Right to Limit Use & Disclosure

You can limit our use and disclosure of sensitive personal information (such as Social Security numbers, financial account information, precise geolocation, or racial/ethnic origin) to purposes necessary to provide the services you requested.

6.6 Right to Opt-Out of Profiling

You have the right to opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects on you.

6.7 How to Exercise Your Rights

• Email: privacy@columbiahonda.com
• Phone: (573) 555-0147
• Mail: Privacy Request, Columbia Honda, [Physical Address], Columbia, MO 65201
• Online Form: Visit www.columbiahonda.com/privacy-request

We will respond to verifiable consumer requests within 45 days (or as required by law). We will not discriminate against you for exercising any CCPA/CPRA rights.

You have the right to appeal our decision regarding your request. To appeal, please submit your appeal within 45 days of receiving our response by contacting privacy@columbiahonda.com with "CCPA Appeal" in the subject line.

7CAN-SPAM Act Compliance

Columbia Honda complies with the CAN-SPAM Act. Every promotional email we send includes:

• Clear identification of the message as an advertisement
• Accurate sender information and reply-to email address
• Clear subject line accurately describing the content
• Our physical business address
• A clear, working unsubscribe mechanism

We honor all unsubscribe requests within 10 business days and will not send further promotional emails to that address. Transactional messages related to your account or purchases are not subject to unsubscribe requests.

8Telephone Consumer Protection Act (TCPA) Compliance

8.1 SMS Text Message Communications

Columbia Honda complies fully with the TCPA regarding SMS and text message communications. We will not send SMS messages to you without your express written consent. By providing your phone number and consenting to SMS communications, you agree that Columbia Honda may send you text messages regarding:

• Service appointment confirmations and reminders
• Vehicle purchase updates and delivery information
• Promotional offers and special incentives
• Parts availability notifications
• Service recalls or important safety notices

8.2 SMS Opt-In & Consent

You must expressly opt-in to receive SMS communications. We obtain clear, written consent before sending any promotional text messages. Your consent may be obtained through web forms, in-person at our dealership, over the phone, or via text message reply. We maintain records of all consent obtained.

8.3 SMS Opt-Out

You can opt-out of SMS communications at any time by texting STOP to any message from Columbia Honda. Upon receiving your STOP request, we will cease all promotional text messages within one business day. You will receive a confirmation message. You may continue to receive transactional SMS messages (such as appointment confirmations) unless you request otherwise.

8.4 Do Not Call Registry

Columbia Honda respects the National Do Not Call Registry. We maintain and regularly update our internal do-not-call list. We will not call consumers on the Registry unless we have an established business relationship, you have given us prior express written consent, or your number is on an exemption list.

8.5 Message Frequency & Charges

Message frequency varies. Standard message and data rates may apply depending on your wireless carrier. Columbia Honda is not responsible for any charges imposed by your wireless carrier.

9Other State Privacy Rights

Residents of Colorado, Connecticut, Utah, Virginia, and other states with privacy laws have rights similar to those outlined in Section 6. If you are a resident of one of these states, you have the right to access, delete, correct, and opt-out of the sharing of your personal information. To exercise these rights, contact us using the methods provided in Section 6.7.

10Cookies & Tracking Technologies

Our website uses cookies, pixel tags, web beacons, and similar tracking technologies to enhance your user experience, remember your preferences, and understand how you interact with our site. Most web browsers allow you to control cookies through their settings. Disabling cookies may affect certain website functionality.

• Essential Cookies: Required for website functionality
• Analytics Cookies: Track user behavior and website performance
• Marketing Cookies: Enable targeted advertising and retargeting
• Preference Cookies: Remember your settings and choices

11Data Security

Columbia Honda implements comprehensive security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include:

• SSL/TLS Encryption: All data transmitted through our website is encrypted
• Secure Payment Processing: PCI-DSS compliance for all financial transactions
• Access Controls: Limited employee access to sensitive data on a need-to-know basis
• Employee Training: Regular security and privacy training for all staff
• Firewalls & Intrusion Detection: Network-level protection against unauthorized access
• Incident Response Plan: Procedures to detect, respond to, and report security breaches

While we implement industry-standard security practices, no method of data transmission over the internet is completely secure. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of any passwords or account information you create on our website.

12Data Retention

We retain your personal information for the period necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, and reporting requirements. Retention periods vary based on the type of information and the purpose of processing:

• Purchase Information: 7 years (for financing and warranty records)
• Service Records: 7 years
• Website Analytics: 24 months
• Marketing Communications: Until you unsubscribe
• Financing Applications: As required by federal financing regulations

13Children's Privacy

Columbia Honda does not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under 13 without verifiable parental consent, we will promptly delete such information. If you believe we have collected information from a child under 13, please contact us immediately.

14Third-Party Links & Services

Our website may contain links to third-party websites and services, including social media platforms. This Privacy Policy does not apply to these external sites. We are not responsible for the privacy practices or content of third-party websites. Please review their privacy policies before providing any personal information.

15Contact Us

For questions about this Privacy Policy or to exercise your data subject rights, please contact us:

16Changes to This Privacy Policy

Columbia Honda reserves the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting to our website, with the updated effective date listed at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website or services after posting changes constitutes your acceptance of the updated Privacy Policy.